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Friday, July 23, 2004

Linux Rocks Out!

This is an "inspired" use of Flash.  Catchy, targeted, sly, and clever.  A great example of Flash used appropriately to deliver a slam-bam marketing message. And it's downloadable to your hard drive, so you can view it on dial-up without choppy stops and starts.

All too often, websites seem to create Flash for Flash's sake. Drives me crazy. If it doesn't drive the message, or further the sales process - what's the point? I've seen sites that were only viewable in the lastest Flash version, making them unreadable by vast numbers of Web users.  That's like telling those users who can't view your site - "Hey, you're just not cool enough for us, ya know? Sorry, loser!"

And then there's the issue of waiting for a Flash file to load, only to get some boring piece of meh that's just designer ego-stroking. Buh-bye, says the user, and "Poof!" goes the sale.

Don't annoy your users with techno-glitz. If that's your target market - Great! Otherwise keep it for your friends and family. It's all really a matter of knowing who you're trying to reach. If it's B-to-C, the chances are that almost 60% of the market looking for you is still on dial-up. Think they want to wait and grow old while your Flash loads?

On the other hand, if your market is medium to large B-to-B, then you're pretty safe in assuming that they're on high-speed access. Flash away (but make it relevant!)

Flash done well, and used appropriately can be a tremendously powerful tool. Whaddya bet this baby goes viral?  If you're on dial-up, you'll have to wait a while, but it's like, you know, worth it.