Dude, Have You Seen My Shirt?
Starting today, a San Francisco marketer is sending models out in public in T-shirts with built-in television sets.
The company, Brand Marketers, will debut the T-shirts today at theaters, malls and elsewhere to promote the Fox movie "I, Robot." An 11-inch flat screen is mounted at chest level in each shirt, and four hidden speakers deliver sound. A shirt weighs about 6 1/2 pounds and costs about $1,000 to make. Rapid improvements in television and miniaturization suggest that the TV T-shirts are a pale prototype of what is to come. Read about it hereā¦ |