Is Your Business Usable--or Disposable?

Figure it out before your competitors do... Usability is an important element of competitiveness for most businesses. The Usability Professionals' Association describes usability as a quality of a product that makes it easy to use and a good fit for its users. Poor signage, mazelike phone-call routing and counterintuitive Web sites are examples of common usability failings. Many web sites suffer (and lose customers!) because of usability issues, and if your visitors can’t find what they’re looking for, you’ve lost them. This article refers mostly to the off-line world, but the points are well taken.