Text Ads Increase Brand Awareness

An Interactive Advertising Bureau study conducted by Nielsen//Netratings found that text ads, such as those appearing to the right of content in Google AdWords placements, increased brand awareness by 27 percent. The greatest effect was seen on unaided awareness, especially in cases where the text placement was the only ad or the top placement among several.   On average, when respondents were asked to name a specific leading brand within a tested industry, they were 27 percent more likely to name the brand displayed in the top spot compared to a control group not exposed to the ad. For the articles pages (pages containing contextually targeted text advertising), the text ad caused a 23 percent lift among respondents that saw the ads.   Read more here