How To Win at Google AdWords

If you're using Google AdWords to drive your traffic (and if you're not, you should be at least thinking about it!), and you've got lots of competition, you probably already know how easy it is to burn through your budget. On the other hand, Google AdWords, done right, can supercharge your business like very little else on the Web. In fact, the majority of online advertising budgets are spent on Pay-Per-Click (PPC). And Google searchers have a higher rate of conversion than any other search engine out there. To get the most from your Google AdWords budget... I emphatically recommend The Definitive Guide to Google AdWords by my colleague, Perry Marshall. For beginners, Perry provides an straightforward primer on how to buy PPC without getting burned. And for those with some PPC experience, Perry shows you tips and tricks for getting maximum targeted traffic with minimum spend. This is not your typical dumbed-down fluff. Every chapter gives you real examples that you can modify, apply and use immediately - to see an almost instant increase in your targeted traffic. Best of all, you don't have to spend hours learning technical jargon or special coding. The Definitive Guide to Google AdWords is written in plain English; it's easy to understand, and easy to apply. Google AdWords is not something you can afford to screw up. How savvy you are at playing the AdWords game makes a huge difference in the price you pay for every click. Get The Guide. Learn to work the system correctly, and you'll be laughing all the way to the bank.