Consumers want and need copy to read

Media Post reveals that a new Forrester study indicates that consumers are both becoming more educated about using the Internet as their primary resource for information. And information - descriptive content - is exactly what consumers (across all industries) want you to give them. Not a sales pitch, not an infomercial, but real honest to goodness content about why they should be choosing you over your competition. With so many clients getting caught up in the search engine placement frenzy, the results of this study are particularly relevant. After all, what good is copy that is so keyword heavy as to be unreadable? It may place the site higher in the search results, but at the expense of ROI. Recently, I've had a rash of clients who were preoccupied with keyword ratios, and who had to be talked down from their obsessions.