Google AdWords "gets it"

Google has introduced a new offline tool for AdWords subscribers: the AdWords Editor. It’s a free management utility that allows users to download their entire account, make changes, and upload them back to Google. Even better, users can make bulk changes, import them into the tool via a wizard and upload them to any campaign and ad group they choose. The AdWords Editor uses a tab-based interface where users can view their campaigns, text ads, ad groups, keywords, and negative keywords. Viewing options include maximum Cost-per-Click (MaxCPC), click-through rate (CTR), and the average CPC and position for each keyword. New AdWords users will find this tool particularly helpful: if user makes a change that may violate AdWords policies, the program will "red flag" the change before uploading. Since the program is still in the beta stage, an Auto Update utility automatically picks up any changes Google makes to the AdWords Editor. Kudos to Google for this idea! It allows AdWords subscribers to manage their campaigns even more easily than before, since they can now do so anytime, anywhere, without being connected. (Not incidentally, it also relieves some of the demand on Google’s resources – a win/win situation). It’s another good day in GoogleLand! Check out the AdWords Editor here...