Blogging: Marketing with Words

A big buzz in marketing these days is "inter-activity", and blogs are one of the easiest ways to involve your audience. Marketing is so often a "push" affair, but blogs allow the reader to provide public feedback at the push of a button. It involves your audience in a most immediate way. Blogging fosters the building of a mutually responsive relationship - one that is essential for trust-building. As the level of confidence grows between a blog and its readers, so does the potential for lucrative, new business activity. Most readers of blogs prefer to hear the author's "real" voice, so blog writers can relax a little about syntax, grammar and spelling. This makes a blog a wonderfully low-pressure way to supplement your brand image. And low-cost too. Do you have a blog in your marketing arsenal?