Long Copy vs. Short Copy - The Copywriting Experiment

Long or Short? Short or Long? How much copy is too much? How much is enough? These copywriting questions never fail to inspire passions in reasoned proponents on opposing sides. Now MarketingExperiments.com has results that may stir the controversy again. Key takeaway: Although long copy clearly outperformed short copy in all three tests, visitors who were directed from the long copy page to a product page with product specifics and an "Order Here" button, converted best. Whatever side you're on, it makes interesting reading. Get the study here