It Feels So Good When It Stops! or, Copywriting for Pain Relief.

Buyers make purchase decisions based on some basic subconscious motivators. Lust, love, and greed are just a few of the stronger ones. But people will go to extraordinary lengths to avoid pain. And that's a good thing for copywriters. When you can't find the focus for your copy, ask yourself, "What pain will this product or service relieve?" It your product or service provides emotional, physical, fiscal, or mental relief, you've got a winner. Get your readers to imagine how much better life will be with you, and they won't want to live without you.