Mitsubishi Test Drives a Web-Only Advertising Campaign.

Since launching web advertising as a lead generation tool for its dealers, Mitsubishi says visitors who come to SeeWhatHappens.com and then follow through with a confirmed visit to a Mitsubishi dealer are four times as likely to purchase a new vehicle as those just conducting basic research. Mitsubishi is so pleased with the results of its last year's integrated campaign, its sending this year's advertising campaign entirely to the Web.