Will the Oprah Givaway have a ripple effect?

Pontiac spent over $7 million on the by-now-infamous advertising givaway on the Oprah show. Will other auto manufacturers follow suit? Seems like Madison Ave thinks the bar has been raised. Advertising agency buzz is that car manufacturers will have to go bigger to go faster. Read about it in the NYT Daytime show tickets anyone?

Bad Writing is a Costly Problem

College Board's National Commission on Writing estimates the total cost of filling what could be called the "writing skills gap" at about $3.09 billion. Writing skills are so bad nationwide, that more than 40 percent of firms offer or require writing training for salaried employees. Read the full story

Study Proves That Words Hook Eyeballs.

Recent study by Poynter suggests that animated text holds "eyes" longer and better than photos or straight graphics. The study aslo found that Headlines and "blurbs" got people to read more and longer. Hmmm... maybe there's some truth in this "words are important" thing... View the study results here