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Friday, July 30, 2004

Another Manic Monday? Not for E-Mail Marketers

Delivering your e-mail early in the morning and early in the week get you a higher open rate, reports Return Path.

Early and late in the day on Monday and Tuesday carried the best open rates, and Saturday and Sunday ranked at the bottom of the scale.

Of course, if everybody sends their e-mail at the same time, we'll probably be back to where we started...